A basic sketch of a voice/virtual assistant with the text ‘Sorry. I didn’t understand that. Can you speak properly?’
Source: Author’s own

I’ve recently bought a virtual/voice assistant as I wanted to learn a bit more about them and how they could fit into my daily life(turns out mostly music and reminders). However now that I have it, I’ve noticed my accent changing a little…or at the very least, how I say…


An attempt at capturing my dancing in sketch form…

I’ve recently been part of a team working on a dance-related research project, and it reminded me about the influence a research project sometimes can have on the lives of the researchers involved. In this instance, my work on the project has led me to dancing around my living room…


Source: Author’s own basic illustration

I’ve loved dinosaurs since I was a kid, and my love for them has only increased as I got older (DISCALIMER: I’m not a paleontologist…just a massive dino fan). Only my interest in them has taken on a new form of late. Now they seem to embody a lot about…


Source: Instagram @ lilmiquela , November 11

Whilst doing some research into virtual influencers, I came across this interesting quote in Forbes about an ‘interview’ with the CG influencer Lil Miquela:

“In a 2018 interview with the publication Business of Fashion, Miquela shared, “I definitely wouldn’t say my identity is crowdsourced. I’m an artist and have expressed…


Illustration of opening line from Atrocity Exhibition by JG Ballard

From an identity perspective, I was interested in how the name of something changed over time. Or was applied to different things. Do aspects of the original intention survive? Or does it lose a lot of meaning? In this instance I thought I’d look at Atrocity Exhibition. …


Big news for DC fans and it’s the arrival of a trailer for Justice League: Director’s Cut. Which combines a few things for me…I’ve always wanted a director’s cut of Justice League (although I’m aware not many do). I’ve always had a soft spot for the DC Universe films…


Taken on London Underground

I have to admit I am a fan of collage art as it has within it a very interesting approach to identity. Do the meanings of the original pieces of art still mean the same? Or are they manipulated to mean something new?

And linked to this is the idea…


When it all boils down to it, we are all researchers. Each day is an activity of research. Researching the world around us and trying to make sense of it, reporting back to ourselves and others what we find. Is every look in the mirror a mini research project? Every…


I find it fascinating how elements of identity spread over time. For example, how do company values spread through not just an organisation, but also to other organisations? Is this a case of replication? Of actually appearing the same, in some respects, as other companies? …


A very quick post here. I’ve been doing a lot of transcribing lately. Being predominantly a qualitative researcher means I spend quite a lot of time doing it. And for some reason, this time it really got me reflecting on this process of transcription.

Most notably the aspect of having…

Luke Devereux

Lecturer exploring identity, and specifically corporate identity. Lover of all things related to marketing and education.

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